About Iosif Paskar
"When written in Chinese, the word crisis is composed of two characters – one represents danger, and the other represents opportunity." John F. Kennedy
The greatest of these opportunities in turbulent time is the huge potential for innovation and for looking at new ways of approaching old challenges. With so much uncertainty there has never been a better time to step back and reevaluate your products and brand promises.
My goal is to help companies to use these opportunities and expand their businesses through well-thought-out Brand Design. I enjoy working on projects that require clear and trendy communication with obsessive technical expertise and modern aesthetics.
I'm widely regarded as a hands-on design expert, honored with 15 American Design Awards.
A linchpin with an integrated focus on innovative Packaging and Industrial Designs, I've had the opportunity of working on the agency-side as well as the client-side.
With a proven track record of elevating global brands through structural innovation and strategic visual storytelling, I offer a rare blend of high-concept Packaging/Industrial design and commercially viable brand strategy.
Expert in leading end-to-end design lifecycles, from initial sketching and 3D modeling to final production and retail launch. A collaborative leader dedicated to mentoring high-performance teams and delivering "shelf-ready" solutions that balance sustainability, manufacturing feasibility, and consumer psychology.
With a passion to disrupt, inspire and resonate the world of “me-too” knockoffs, I enjoy challenges that are valuable and relevant for brands’ success. While applying procedures and methods, used by the most elite agencies, I work closely with prospects and my colleagues to uncover credible ideas, craft unique and thoughtful creative solutions.
With top-notch distinction and response to a crisis with focus and grace, I've collaborated on many tested and proven projects.
As a result, you can find my designed products currently sold at Best Buy, Bloomingdale's, Century 21, Nordstrom, Saks Fifth Avenue, Costco, KOHL'S, Staples, Target, Dillard's, Sam's Club, T.J. Maxx stores, Amazon, Google, and other E-tailers.
View my LinkedIn profile or explore my Portfolio of selected project.