Iosif Paskar, Creative Brand Director
"When written in Chinese, the word crisis is composed of two characters – one represents danger, and the other represents opportunity." John F. Kennedy
The greatest of these opportunities in turbulent time is the huge potential for innovation and for looking at new ways of approaching old challenges. With so much uncertainty there has never been a better time to step back and reevaluate your products, services and even, brand promises.
My goal is to help companies to use these opportunities and expand their businesses through well-thought-out Brand Design. I enjoy working on projects that require clear and trendy communication with obsessive technical expertise and modern aesthetics.
I'm widely regarded as a Brand and Design pro with diverse and hands-on expertise, honored with
A linchpin with an integrated focus on innovative Packaging and Industrial Designs, I've had the opportunity of working on the agency-side as well as the client-side.
I contributed to launch, rejuvenate and maintain over 30 brands ranging from startups to $450 million household names, managing one-man to 12-person cross-functional crews. With a passion to disrupt, inspire and resonate the world of “me-too” knockoffs, I enjoy challenges that are valuable and relevant for brands’ success. While applying procedures and methods, used by the most elite agencies, I work closely with prospects and my colleagues to uncover credible ideas, craft unique and thoughtful creative solutions.
My career started as a Makeup Designer and an Illustrator, and later I was influenced by Packaging and Industrial Designs, and Creative Strategy. Such variety and depth of expertise enhanced my ability to anticipate and alleviate many business roadblocks. With top-notch distinction and response to a crisis with focus and grace, I've collaborated on many tested, authenticated, and proven projects.
As a result, you can find my clients' products currently sold at Best Buy, Bloomingdale's, Century 21, Nordstrom, Saks Fifth Avenue, Costco, KOHL'S, Staples, Target, Dillard's, Sam's Club, T.J. Maxx stores, Amazon, Google,
and other online e-tailers.
View my LinkedIn profile to learn more..