Senior Art Director | Brand | Digital | Packaging & Industrial Design
I’m Iosif Paskar. My home base is Long Island, New York. As a seasoned professional, I shape brand designs, manage materials and budgets, mentor junior designers, and work with marketiers, photographers and engineers to ensure manufacturing feasibility. I thrive on challenges, using them to uncover opportunities while helping over 30 brands grow and evolve. With 15 American Design Awards and a diverse portfolio across various industries, I eager to bring my expertise and passion to your projects.
Click on images below to explore my work.
Market Research, Competitive Mapping & Analysis, Strategy,
Brainstorming, Messaging & Naming. Corporate Identity, Logos & Pictograms, Fonts, Color Palette, Pattern, Texture, Graphic Elements, Icons, Photography. Usage Guideline, Marketing Communication,
Sales Presentations Decks.
Primary, Secondary & Tertiary Package Designs.
Sourcing & Manufacturing Support, Pre-Press & Troubleshooting.
Ideation, Renderings & Functions, Graphics, Typography, Copy, Illustrations, Photography, Imagery Enhancements & PhotoShop Styling.
Product & Point of Sale Design, Comparative Research, User-Centered
Thinking, Sketching, Structural Ideation, Ergonomics & Functions CAD Engineering, Prototyping & Testing, Sourcing & Manufacturing
Support, Pre-Tooling & Troubleshooting. Renderings,
Imagery Enhancements & Styling.
In-Store Retail Merchandising, Countertop & PDQ, Exhibit & Show Displays, User-Centered Holistic Experience, OOH & Interaction Design.
360° Design Touch-points, Digital Design, Media Content,
Social Imagery & Communications, Web, Multimedia, Interactive Design.