In 12+ years of leading end-to-end brand and packaging design, I have help launched and revitalized 34 consumer brands from startup licensing deals to major branding programs, generating up to $450 million in retail revenue. Across every category I've worked in, from Cosmetics and Consumer Electronics to Fashion, Sports/Wellness, Luxury Watch, and Automotive, the goal has been the same: design that converts and performs at retail, and in e-commerce, and scales without losing brand equity. That is the work I want to bring today.

What distinguishes my approach is the ability to close the gap between creative and commercial. 
I coach and inspire teams, analyze competitors and collaborate with stakeholders, and walk factory floors in China. Co-own and evolve the brand guidelines. Hands-on lead hero design projects for high-stakes initiatives, new brand launches, and complex creative problems that require a seasoned pro’s hand.

And I do it with a player-coach sensibility: I lead the work, and I do the work.
My 15 American Design Awards and 7 Industrial Design Patents are meaningful to me because they are all tied to products that reached the market and moved. I am drawn to roles where design is treated as a strategic asset, where the brief starts with business outcomes rather than aesthetics. My work is grounded in a lifelong learner’s mindset, market insights, trend forecasting, and a deep curiosity for emerging technologies.

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Please, view my LinkedIn profile to learn more.